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  Qantas Goes All Geek

By Glenn Freeman | Tuesday | 2007-07-24

The in-cabin technology of the new Qantas' Airbus A380, due to take-off in Australia from August 2008, caters for gadget gurus with features such as PC power and Internet access. For flight crews there is wireless communication and PDA connectivity for inflight management.
A380 passengers will have wireless connectivity, in-seat access to email and the Internet, telephone and SMS, with access to USB, RJ45 ports and PC power whether flying in Qantas economy, new premium economy, business or first classes.

According to Qantas executive general manager, John Borghetti: "We have gone beyond the traditional movie and audio options...Customers in all classes will also be able to stay connected with in seat email and internet access or using their personal laptops to connect to a wireless network".

Qantas unveiled the changes as part of its rebranding launch, with a somewhat stretched, rotated version of its original 'flying kangaroo' icon replacing the original image which has undergone a number of rebirths since its 1944 inception. Borghetti explained the change was made for reasons of both practicality and design innovation, with the new logo fitting better on the A380's re-shaped tail-plane.

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