Figures from the latest Canon Consumer Digital Lifestyle Index (CDLI) shows that total unit sales in the first half of 2009 of the digital lifestyle products covered by the Canon CDLI grew by 8.4 percent to 5.91 million units, while the industry revenue generated by the Canon CDLI categories increased by 7.2 percent ($174 million) to $2.598 billion, compared with the first half of 2008.

LCD TVs, Gaming Consoles, Digital Still Cameras and Digital Media Players contributed most strongly to the $174 million sales increase in the first six months of the year. The demand for more Digital Still Cameras, particularly digital SLR cameras, saw this category representing 12 percent of total CDLI revenues, but accounting for 15 percent of the growth in total CDLI dollar sales.

Canon Australia's General Manager – Product Marketing, Darren Ryan said, "The latest results are very encouraging, particularly given the continuing economic uncertainty, and they reinforce our faith in the strength of the Australian digital technology industry."

"Following on the heels of a record spend on digital lifestyle products in 2008, the figures leave us feeling confident as we head into the Christmas half. Australians love their digital technology, and they continue to direct a greater proportion of their discretionary income to it, even in uncertain times," added Ryan.

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