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  Online Ad Spending Up

By Manisha Kanetkar | Monday | 2006-11-06

The Australian online advertising market grew by almost 60 percent in the quarter end September 2006, over the same quarter last year.

The market grew by 57.5 percent to reach $263 million, the highest growth for a third quarter since 2003, according to a report released today by the Audit Bureau of Verification Services (ABVS).

The report also found at least a 50 percent increase across all expenditure types over the same period in 2005.

The three broad advertising categories in the report comprised of General Advertising which accounted for 29.7% of total online ad expenditure, Classifieds Advertising which accounted for 30.8% and Search and Directories Advertising which accounted for 39.5%.

 

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