Big PR Shake Up Tipped At HP Speculation is mounting that Bite Communications, which was previously known as Upstream, has snared Hewlett Packard, one of Australia's largest technology PR accounts.
Humpty Dumpty Destroys Mosman Park The Humpty Dumpty Foundation who often work with leading technology Companies to raise money for Children’s hospitals and are the organisers of the now famous Balmoral Burn, have been accused of destroying a park at Balmoral Beach after the running of this year’s event which raised over $1.7 Million dollars for children’s hospitals.
PR Spin Can Sometimes Do A Lot Of Damage PR manipulations seems to be flavour of the day among technology vendors, who on one hand want to milk PR exposure from technology publications by offering up reviews and new product launch stories, but when there’s a sniff of a problem they all of a sudden, become PR shy.
Fake Boobs And Story Stealing Land Fairfax Scribes In Hot Water Fairfax journalists Vanda Carson and IT scribe Asher Moses have both found themselves in hot water recently, Carson for wrongly reporting that a former tech PR consultant Vivienne Dye had received a $20,000 payout for workplace bullying from her former employer Vodafone and had spent it on a "boob" job and Moses stands accused of “Stealing” stories from other technology web sites.
Fake Boobs And Story Stealing Land Fairfax Scribes In Hot Water Fairfax journalists Vanda Carson and IT scribe Asher Moses have both found themselves in hot water recently, Carson for wrongly reporting that a former tech PR consultant Vivienne Dye had received a $20,000 payout for workplace bullying from her former employer Vodafone and had spent it on a "boob" job and Moses stands accused of “Stealing” stories from other technology web sites.
Weber Shandwick Screw Up First Job For Samsung As exclusively reported by ChannelNews last month Samsung has officially flicked Edelman Public Relations and appointed Weber Shandwick. However Weber Shandwick appear to have little understanding of the technology and appliance channel with reseller news sites like Current and ChannelNews being deliberately isolated from the announcement of their appointment.
Siemens Sack PR Company As They Struggle To Get Traction Siemens who late last bragged that they were set to become the #1 home phone vendor in Australia simply because they were “European” up against Asian made brands like Uniden and Panasonic have sacked their public relations Company after only a few months and appointed an unknown Melbourne based Company Greta Donaldson Publicity in an effort to crank up exposure for the struggling European brand.
Three Tech PR Companies Facing Problems As BlueFreeway Freefalls The Company that owns Spin Communications, Max Australia and Spectrum Communications all PR Companies that handle major technology clients has reported a $4 million dollar loss with directors now admitting that the Company Bluefreeway is up for sale.
Pearl PR Leaves NEC For New Project NEC has parted ways with its PR agency of almost two years, Pearl PR, pending a new 'major' account for the PR agency, while NEC is now searching for a new PR company to take its place.
Stenmark PR Winds Up Following news last week, that Hill & Knowlton will be replacing Stenmark Organisation as the PR company for Sony Ericsson, it has been confirmed that the Stenmark Organisation's PR business will be winding up altogether.
Stenmark Loses Sony Ericsson PR Public relations company Stenmark Organisation, which recently lost the Sony Australia account to Hausmann Communications, has now also lost the Sony Ericsson account to Hill & Knowlton Australia.
Digital Marketing Group Buys Into PR Market Blue Freeway a digital marketing group has snapped up local PR group Spectrum Communications the PR agency for the likes of Intel, Google and Acer.
Why Choice Is Now Irrelevant COMMENT: A cheap publicity stunt coupled with questionable methodology has left the Australian Consumer Association exposed as they desperately try to re invent themselves in light of online competition.
Cambridge Audio Goes Multiroom Cambridge Audio are about to release their new low-cost Incognito multiroom system in Australia.
Acer Cuts Mega Entertainment Brand Deal Acer has cut a mega brand deal with PBL to become the sole sponsor of the worlds second largest entertaiment venue behind Madison Squuare Gardens.
Why The Likes Of Edelman Don't Get Tech PR COMMENT: The technology industry is a goldmine for public relations Companies. It’s fast moving has constant new product or upgrades and above all fierce competition between brands. But do global PR Companies like Edelman really understand wha its all about.
EMC Dumps PR Group Storage Company EMC has dumped Recognition PR after only 3 months in favour of Professional Public Relations.
Recognition Wins EMC The recently appointed PR manager at the storage supremo has exerted her influence ditching the company’s public relations consultancy and appointing Recognition PR.
More PR Woes For Apple The recent launch of the iTunes web site may have been the final nail in the coffin of Apple PR Manager Debbie Kruger who has suddenly been replaced.
PR Consultancy Launches Iceberg The Blackie McDonald Communications Group has spun off a new venture with the launch of Iceberg Communications.
MediaConnect Now A Franshise PR Services and Relationship brokerage MediaConnect plans to restructure to enable it to enter a new phase of global development.
Howorth Out of MD Role at Howorth Industry PR outfit Howorth Communications is undergoing a management change amid rumours business is not so good.
Comment - So you think you’re a marketer? The foundation of any good business is all in the knowledge, the planning and the understanding – figure out the needs and wishes of your customer and you’re more than half way to long-term success.
Microsoft CEO Snubs Channel Media Spin doctors for Microsft CEO Steve Ballmer have refused to grant IT channel journalists an Industy specific interview. Instead Ballmer is being wheeled out before the TV camera's to do a business interview by journalists who rarely cover the IT round.
HP commits to mobility Hewlett-Packard is set to sign Cellnet to distribute its iPaq handhelds as the Brisbane-based distributor gains more momentum.
