According to research performed by Forrester, brands like LG, Philips and Sony aren't all they're cracked up to be in the online stakes. The researcher graded the top-five consumer electronics companies worldwide according to how well they communicate their brand image and deliver value to consumers – with surprising results.

LG, Philips, Panasonic, Sony and Samsung were put under the pump, with only one company – Panasonic – passing Forrester's Brand Image test. None of the five passed the researcher's Brand Value test.

Panasonic's excellence in content and function gained the electronics giant the top ranking overall.

"Panasonic's site offers strong support for its brand positioning: ‘a commitment to quality, value, and innovation, bringing you ideas for life.' Prominent product pricing highlights value, while the "Why buy a Panasonic?" section showcases the firm's history of creating high-quality products that last," said Forrester.

"The site also features innovative function that lets users upload a picture of a room in their home, then drag and drop an image of a plasma TV to see how it will look in the room. Want to test the firm's commitment to "world-class customer service"? A phone number on every page of the site lets product owners do just that."

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