Apple Makes Siri Natural
0Overall Score

Apple has purchased UK-based artificial-intelligence start-up VocalIQ in what appears to be an effort to make its virtual assistant Siri sound more natural.

VocalIQ’s software improves a computer’s ability to understand human speech and to impart information more naturally. It is said to help computers to learn from each interaction with a human, employing an artificial-intelligence technique called deep learning.

The acquisition could help Apple’s efforts to bolster Siri, which is controlled by voice commands and sometimes struggles to understand users. Terms of the deal weren’t disclosed. The purchase is also seen as a further sign of Apple’s move into the automotive industry.