Apple Moves Into The Advertising Business
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Apple is set to move into the advertising market up against organisations like the News Corporation who are currently going out of their way to deliver positive editorial coverage to all things Apple.

In recent weeks according the the Wall Street Journal Applehas taken more than $60m in bookings for its new iAd mobile advertising network – weeks before its scheduled launch on 1 July.
The service – which will offer advertising inside mobile apps, initially on the iPhone and iPod Touch – promises to deliver TV and Radio type advertising with the interactivity of internet advertising. Apple says the deals it has already secured represent almost half of the total forecasted mobile ad spend in the US for the second half of 2010.
In the UK, according to a recent report by the Internet Advertising Bureau, mobile advertising spend last year was $70m, a 32% year-on-year increase.
Apple, which launched the fourth generation of the iPhone yesterday, has attracted brands including Unilever – which said today that it would be running a campaign for Dove for Men – AT&T, Best Buy, Campbell Soup, Chanel, Citi, Nissan, Walt Disney and Turner Broadcasting.
Steve Jobs, Apple’s chief executive, said: “iAd offers advertisers the emotion of TV with the interactivity of the web, and offers users a new way to explore ads without being hijacked out of their favourite apps. iAds will reach millions of iPhone and iPod Touch users, a highly desirable demographic for advertisers, and provide developers [with] a new way to earn money so they can continue developing free and low-cost applications.”
Apple will sell and serve the ads, and developers will receive 60% of their iAd revenue.