The Australian Retailers Association is to hold a half day seminar on online retailing in Melbourne together with the Australian Sporting Goods Association.
Engage in E-tail is aimed at retailers planning to make the switch to online retailing and enable more retailers to move with the changing market place.
ARA executive director Russell Zimmerman said the seminar will provide an invaluable opportunity for a sector struggling to post any meaningful growth, and will arming retailers with the tools, information and training to start interacting with their consumers online.
“With online retail sales estimated at $12 billion in 2010 and expected to reach $18 billion by 2014*, Australian retailers need to step up and equip themselves with relevant knowledge to widen their market reach by engaging with their customers through multiple channels,” Zimmerman said.
The seminar will be held at The Como Melbourne, 630 Chapel St South Yarra on Wednesday 13 April, and is free for ARA and ASGA members. Non members will pay a fee of $200 including GST.
Retail experts will share their insights on key topics including analysing online and consumer trends, strategies to increase retailer online presence and e-commerce capabilities. It will also explore the burgeoning growth of sharing in-store deals online.
ASGA executive director Brad Kitschke said: “The seminar is about embracing the online space in the name of better business practices that meet consumer demand for a convenient shopping experience.”
Interested retailers should email [email protected] to register or for more information.