David Richards and Wire Services

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Acer’s Second Brand Strategy

Last year when it was muted that Acer would buy Packard Bell, Acer Australia got call after call from resellers wanting to stock the Packard Bell brand, according to Acer Australia Marketing Director Raymond Vardanega. Now that the company has purchased Gateway, there is every possibility that Acer could use the second brand to launch a series of products into the consumer and SMB market.