Staff Writers

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Canon Reloads Its Pixma Campaign

In a sign that printer maker Canon is not getting the bang for its buck it expected with its latest printer model, it has re-launched the Pixma inkjet printer brand last week with a $12 million Ad campaign and in-store promotion initiative, signaling a strong shift to a brand-focused sales approach.
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Sony Splits Media Buying

According to advertising trade magazine AdNews Sony has appointed bellamyhayden to develop media strategy and communications planning for its range of consumer electronics brands, while maintaining its relationship with Starcom.
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Paper Gets A Make-Over

If you are just looking to take a little reading material away with you, you don't want to be bothered with one of those bulky iPod Nano's with a tiny screen, you need something light, foldable and with much better battery life.