A new generation of point of sale advertising is set to lure consumers to make a purchase driven in part by new display technology. The impact will be felt by free to air TV stations as advertisers look for more targeted buyers.
Consumer electronics, IT and Hi Fi vendors are set to get hit hard by the falling Australian dollar. Yesterday Sony announced price increases by up to 30% with both Samsung, LG and Panasonic saying that they will have no price increases untill the new year when it expected that they will lift prices by up to 15%.
Finding new customers is much more expensive than retaining existing ones. Customer service is more than just keeping customers happy. It's about revenue, because a lost customer means lost revenue and an unhappy customer can damage your reputation.
Consumer Electronics distributors who face a grim future if big retail chains like Harvey Norman and Myer start selling into Australia from web sites operated from Southern China, claim that both Companies are "bluffing" however some believe they are "deadly serious" and if so the retail distribution scene in Australia could change forever.
ViewSonic has chosen the day Apple launches its iPad 2 to try and spruik their new Viewpad 10 which has similar features to the new iPad and will sell for $599, same price tipped for the new entry level iPad.
Despite recent rumours that it was close to a pull out in Australia, TiVo licensee, Hybrid Television Services - part of Kerry Stokes's recently rejigged empire - says it scuppered competition in sales over the 2010 Christmas period.
Only in the USA. Anyone with an investment in the consumer electronics industry, knew that by mid 2009 sales were going soft and most people knew that Best Buy had an advantage after their arch rival Circuit City collapsed that helped them hold up sales.