National franchisor BSR, the owner of the Betta Electrical brand, has reported that trading across the company’s network in 2008 has been solid, despite a general softening of retail conditions.
Although BSR Group General Manager Ian Brown would not divulge any figures at this point in time, he did say that, following a flat March, sales in April were significantly up on those of a year ago, which he said was an excellent performance given the adverse conditions affecting the market.
“Overall, Betta Electrical stores are riding out these tough conditions and some regions continued to demonstrate exceptional sales growth,” Brown said.
New South Wales and Western Australia continued to be stand out regions from the retailer, while product categories such as portable IT, communications and computing had continued to perform well.
Brown attributed the resilience of the group to Betta Electrical’s unique position in sub- metro and regional markets.
Innovative marketing campaigns and promotions including traditional bonuses, such as gifts with purchase, had also helped provide a solid foundation for the brand by building on strong customer loyalty, he said.