Big Green Storage
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Business users needing high capacity storage now have a green option in Western Digital’s (WD) new GreenPower range of power-saving hard drives for desktop, enterprise and CE, headed up with a 1TB model.

The new line-up, which kicks off in July with the WD Caviar GP 1TB harddrive in the WD My Book range of appliances followed by the desktoptargeted 1 TB in August, are designed to reduce users ‘carbonfootprint’ and cut electricity costs.

WD is claiming to be the first to market with a 3.5 inch hard drive platform that supports the Energy Star 4.0 compliance standard.

It estimates the GreenPower platform can save over $11.75 per drive per year in electricity costs, a saving which amounts to $117,000 for a data centre with 10,000 drives. Using the same example, this amounts to 600 metric tonne reduction in CO2 emissions, the equivalent of almost 400 cars.

It also claims the GreenPower hard drives can cut power consumption by over by over 5 watts, almost half the 13.5 watts consumer by comparable units, also operating with low noise and at lower temperatures.

“Our focus on energy efficiency benefits commercial customers and consumers alike,” said John Coyne, WD President and Chief Executive Officer.

 “With the GreenPower family, WD is improving the environment while reducing cost of ownership.”

·    IntelliPower: a balance of spin speed, transfer rate and cache size designed to deliver both  significant power savings and solid performance.
·    IntelliPark: Delivers lower power consumption by automatically unloading the heads during idle to reduce aerodynamic drag.
·    IntelliSeek: Calculates optimum seek speeds to lower power consumption, noise and vibration.