Bite To Lead PR For Adobe In ANZ
PR company, Bite Communications, is to manage Adobe Systems public relations campaign in Austtalia and New Zealand following a strong quarter of growth in the consumer and enterprise technology and corporate communications markets.
The company has won a number of new clients recently, including the Australian Communications Exchange (ACE), Parallels and Greenplum.
The Bite Australia team has also been strengthened with a number of promotions and appointments. Karen O’Grady has been promoted to account director and will work across consumer and B2B campaigns. She is managing the program to promote the growth of IP telephony leader, ShoreTel, across Australia and New Zealand and into Malaysia and Singapore.
Jenny Crowcroft has been promoted to senior account manager, where she is working on deepening campaigns for consumer focused clients and building their emerging social media channels.
Bite has also appointed New Yorker, Jessica Ben-Ari as account manager to expand its capabilities in the social media environment. Jessica was previously with M Booth & Associates, a Next Fifteen company, where she worked on the consumer team for American Express on its blogger relations and online campaigns.
“There is renewed energy in the Australian communications market right now,” said Bite Communications Australia Managing Director, Roger Marshall. “Our growth in the consumer and enterprise technology and corporate communications markets has been largely driven from our local on ground resources.”
Bite’s offices in Singapore, Hong Kong, Shanghai and Beijing and strategic partners in Japan, Taiwan and India have also reported solid growth. Marshall said the company is looking to add more staff and expand Bite’s online and offline service portfolios.