BMW drivers are set to be among the first in the country to benefit from digital radio stations in their cars.
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Drivers will be able to tune into digital radio stations in the BMW Series 5 and 7 from May, and the new 6 Series when launched, in all five Australian capital cities.
Listeners will be able to find a range of commerical digital only stations with crystal-clear digital audio quality, including ABC and SBS.
The DAB+ facility also gives additional information on track and artist details while the music is playing, including news headlines, weather information and more.
BMW Group Managing Director Phil Horton said BMW has built its reputation in Australia being the pioneer of exciting new infotainment technologies.
“BMW ConnectedDrive showcases BMW’s philosophy for enriching driving experience with the most cutting edge in-car technologies available today.”
Joan Warner, CEO of Commercial Radio Australia, said: “Today’s announcement by BMW to offer DAB+ digital radio as an option in a number of models is a great step forward for drivers wanting to access digital radio in cars.
“Our research shows 33 % of commercial radio listening is in the car and with leading brands like BMW making digital radio available in their vehicles, the technology can only move from strength to strength.”
The option will cost $750 on all 7 Series, and $900 on 5 Series Touring and Sedan.