Music is dead and iTunes is responsible, says the rock star.The rock legend has a bone to pick with Apple founder and accuses him of being a killer, of music that is.
According to Bon Jovi, the digital music era ushered in by ubiquitous Apple iTunes, which now has a catalogue of over 12 million songs, wiped out the real music experience.
“Kids today have missed the whole experience of putting the headphones on, turning it up to 10, holding the jacket, closing their eyes and getting lost in an album,” he told Britain’s’ Sunday Times Magazine.
The birth of the music download site, which was set up on January 9, 2001, marked the day the music died, he believes.
“God, it was a magical, magical time. “I hate to sound like an old man now, but I am, and you mark my words, in a generation from now people are going to say: ‘What happened.’
And it looks like Bon Jovi will be saying, ‘Steve Jobs is what happened and his pesky iTunes.’
“Steve Jobs is personally responsible for killing the music business,” says Bon Jovi.
iTunes sells almost 70 per cent of digital music in the US and is the top music vendor in the world, recently selling its ten billionth song, which ironically was “Guess Things Happen That Way” by Johnny Cash.
Maybe the rock legend can take heed in this song as the download revolution continues.