SYDNEY – Taxi industry and general payments provider Cabcharge is re-organising and equipping its cabs with the latest technology as it seeks to snatch market share and drivers from Uber.

New services in the Cabcharge pipeline include a plan to turn orering cabs in the street into a digital transaction, giving customers a clear indication of where their ride is, Cabcharge’s chief technology officer Deon Luddick has said.

Other innovations are said to include making a digital version of Cabcharge’s e-tickets for use on smartphones and putting Apple Pay into its 13CABS app.

Luddick said cars in its fleet could be kitted out with more advanced technology than Uber vehicles, because Uber relies on whatever smartphone its driver happens to have.

Cabcharge’s technology is said to be based on Microsoft’s Azure cloud computing platform.