Microsoft Australia, who has under 8% of the search market in Australia but growing marketshare for their Bing search engine in the USA, is looking for a local advertising agency in an effort to increase their share up against Google who have the lions share of the Australian market.
Eight major airlines operating into Australia have been forced to change the way that they advertise airfares following an investigation by the Australian Competition and Consumer Commission. Qantas is not one of them.
GST investigation has now opened a bag of worms, including the fact retailers here enjoy far higher profits than foreign rivals. The government investigation into retailers GST claims has led them to look at some other issues including the growth of retail giants including Officeworks.