Your mission, should you choose it to accept it: Make the BlackBerry as cool for apps designers as the iPhone. Serious BlackBerry is looking to shake off its square rep and join the cool gang where iPhone and Co hang out.
That is exactly what Steve Jobs wanted to do as part of his Apple iPhone grand plan. Jobs had an (arguably) hair brained scheme to bypass carriers and redirect iPhone communications over WiFi network on a new device.
Dr Larry Marshall, the executive who back in 2006 told the world that Laser TV technology was set to replace plasma, and that his Company was at the cutting edge in display technology is today the CEO of the CSIRO despite a questionable past working for a Company called Arasor that went belly up.