Symantec subsidiary Norton has dumped PR agency Text 100, which has handled the PC security outfit's publicity needs since 2007. The PR Company is also facing the loss or a major downsizing of the Cisco consumer electronics account which it won 18 months ago after Cisco axed the entire Flip Camera division.
COMMENT: A cheap publicity stunt coupled with questionable methodology has left the Australian Consumer Association exposed as they desperately try to re invent themselves in light of online competition.
COMMENT: I am two hours out from having attended a Western Digital press conference that had to be one of the worst press events held this year by a technology vendor. Ironically the event was for a storage company that appears to have a problem sourcing 128K USB Drives.
PR company, Bite Communications, is to manage Adobe Systems public relations campaign in Austtalia and New Zealand following a strong quarter of growth in the consumer and enterprise technology and corporate communications markets.
LG Electronics, which is struggling to get PR traction up against a big spending Samsung, has called a PR pitch with Ogilvy & Mather outfit Pulse who operate as LG One set to be forced to re-pitch for the business.