Public Relations

Symantec subsidiary Norton has dumped PR agency Text 100, which has handled the PC security outfit's publicity needs since 2007. The PR Company is also facing the loss or a major downsizing of the Cisco consumer electronics account which it won 18 months ago after Cisco axed the entire Flip Camera division.

COMMENT: A cheap publicity stunt coupled with questionable methodology has left the Australian Consumer Association exposed as they desperately try to re invent themselves in light of online competition.

Public relations company Stenmark Organisation, which recently lost the Sony Australia account to Hausmann Communications, has now also lost the Sony Ericsson account to Hill & Knowlton Australia.

COMMENT: I am two hours out from having attended a Western Digital press conference that had to be one of the worst press events held this year by a technology vendor. Ironically the event was for a storage company that appears to have a problem sourcing 128K USB Drives.

LG ambassador Mark Webber has teamed up with Qantas for 2011 Grand Prix.

PR company, Bite Communications, is to manage Adobe Systems public relations campaign in Austtalia and New Zealand following a strong quarter of growth in the consumer and enterprise technology and corporate communications markets.

Blue Freeway a digital marketing group has snapped up local PR group Spectrum Communications the PR agency for the likes of Intel, Google and Acer.

LG Electronics, which is struggling to get PR traction up against a big spending Samsung, has called a PR pitch with Ogilvy & Mather outfit Pulse who operate as LG One set to be forced to re-pitch for the business.

The recent launch of the iTunes web site may have been the final nail in the coffin of Apple PR Manager Debbie Kruger who has suddenly been replaced.