Public Relations

PR manipulations seems to be flavour of the day among technology vendors, who on one hand want to milk PR exposure from technology publications by offering up reviews and new product launch stories, but when there's a sniff of a problem they all of a sudden, become PR shy.

STW the owner of Ogilvy Public Relations, Howorth and Pulse the PR Company for brands such as Microsoft, Toshiba, E Bay, Netflix, Canon and Activision has reported a massive $52.6 million loss.

Speculation is mounting that Bite Communications, which was previously known as Upstream, has snared Hewlett Packard, one of Australia's largest technology PR accounts.

The foundation of any good business is all in the knowledge, the planning and the understanding - figure out the needs and wishes of your customer and you're more than half way to long-term success.

GfK is set to be restructured into two new divisions called Consumer Choices and Consumer Experiences, the move comes as thousands of Australians turn to shopping in online stores not tracked by GFK.

As exclusively reported by ChannelNews last month Samsung has officially flicked Edelman Public Relations and appointed Weber Shandwick. However Weber Shandwick appear to have little understanding of the technology and appliance channel with reseller news sites like Current and ChannelNews being deliberately isolated from the announcement of their appointment.