CE Advertisers Move Online
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Vendors, retailers and distributors of consumer technology are turning to online marketing due to the sheer volume of consumers who search for goods and services online say Price Waterhouse Coopers.

Vendors, retailers and distributors of consumer technology are turning to online marketing due to the sheer volume of consumers who search for goods and services online say Price Waterhouse Coopers.


They also report that Internet ad revenues rose 11% in the third quarter from the same period a year ago, and 2% from the second quarter. The research was conducted in partnership with the Internet Advertising Bureau (IAB).
In both Australia and the USA online ad revenue have risen significantly as advertisers search out niche markets and easy measurement of their campaigns.


During the past 12 months web sites like SmartHouse and ChannelNews which are independently measured by both Nielsen Digital and Google Analytics have witnessed significant growth. SmartHouse has grown by 18% to over 3,500,000 unique visitors this year to date. ChannelNews which is a trade only web site has risen by 14%.


“The growth of interactive advertising that we’ve been experiencing over the past few years has stabilized due in large part to the difficult current economic climate,” said Randall Rothenberg, president and CEO of the IAB.


David Silverman, a partner at PricewaterhouseCoopers.” The Internet should be better poised to withstand the current economic storm given its ability to combine performance-based advertising along with broad-based branding.”