CeBit In Decline As Vendors Ignore The Show
The CeBIT exhibitiom, which in Australia is run by the German Government-owned Hannover Fairs, is in decline, with less vendors than ever before investing in the show.
Decling industry interest and a focus on enterprise technology has seen some big names pull out of the event, which kicks off today for three days at Darling Harbour Sydney.
Around 440 exhibitors were expected to be on the floors at the Sydney Convention Centre in Darling Harbour, according to a published estimate earlier this month by Hannover Fairs Australia MD, Jackie Taranto. If achieved, that would be down from 576 last year, and 753 in 2008, the show’s best year since its 2002 start.
Last year, Taranto bragged that 35,000 people would attend the show – only 24,511 turned up and a lot of those were exhibitors.
The apparent drift in numbers reflects a proportionally similar, though numerically much bigger, downturn at the annual CeBIT fair in Hannover, Germany, where numbers this year were just 334,000, down from 400,000 in 2009 and 485,000 in 2008.
It’s not clear at this stage whether the downturns reflect the global financial crisis of 2008-09, or a more general disenchantment with big industry ICT shows.
Speakers at CeBIT 2010 will include NBNCo CEO, Mike Quigley; Amazon Web Services CTO, Werner Vogels; and Investec chairman, David Gonski.