Storage Company EMC has dumped Recognition PR after only 3 months in favour of Professional Public Relations.
Storage Company EMC has dumped Recognition PR after only 3 months in favour of Professional Public Relations. Insiders say that one of the problems was the lack of account management experience by the new Recognition team. Prior to Recognition the account was managed by Spectrum Communications.
At PPR the account will be headed by Duncan Craig who quit Upstream PR before Xmas to join the Launch Management Group to work on the Wireless Technology provider Unwired. He quit this Company two weeks ago to join PPR. PPR also manages PR for Dell who has a strategic relationship with EMC in the storage market. In the last quarter the two combined were the #1 providers of storage in the Australian market.
Confirming the split from Recognition EMC Marketing Director Jordan Reizes said “Unfortunately the relationship with Recognition PR did not work out so we went back to one of the PR Companies that had originally pitched the business. We think PPR are a good fit as they also have Dell with whom we have a strong relationship”.No one from Recognition was available to comment.