EXCLUSIVE: Electrolux Marketing Director Quits After Just Five Months
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Lambro Skropidis the Director of Product & Brand at Electrolux has quit the European appliance giant five months after taking the top marketing job at the Australian subsidiary.

Skropidis a seasoned consumer electronics and appliance market marketing director, quit as Marketing Director at LG Australia in July 2015 to take on the role at Electrolux.

He quit after returning from a visit to Electrolux head office in Sweden.

Lambro Skropidis


ChannelNews understands that Skropidis who has confirmed his exit from the Swedish Appliance Company is currently being head hunted by several Companies due to his unique understanding of the CE industry.

According to sources the role was not what Skropidis expected the role to be.  

Prior to working at LG he was marketing director at Samsung Australia.

It was expected that Skropidis would spearhead the launch of new GE appliances in Australia in the second half of 2016.

On Friday Electrolux paid GE a US$175 million termination fee yesterday, formally ending its planned acquisition of the conglomerate’s appliance business.

The break-up fee was a right-of-refusal stipulation of the proposed $3.3 billion buyout; which GE withdrew last week amid stiff resistance from the Justice Department.

It is unclear what plans GE has for its white-goods business, which it no longer considers a strategic fit and has repeatedly tried to sell or spin off in recent years.

Elsewhere, Electrolux also announced cost cuts within its small appliances operations in the U.S., Sweden and in some Asia Pacific subsidiaries, including staff reductions and “downsizing of activities.” The effort is expected save the company about $120 million annually.