EXCLUSIVE: JB Hi Fi To Be First To Sell 4K 360 Degree Action Camera
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JB Hi Fi is set to be the first mass retailer to launch the brand new 4K 360fly action camera, it will go on sale this weekend at selected stores.

360fly’s first 4K 360-degree action camera joins a 1080p model, also coming later this year will be a new 360fly drone that will push the the Solo 3DR drone into the bottom end category because it is only Go Pro 180 degree capable.

The spherical-shaped cameras feature a single 360-degree top-mounted that captures 360-degree video without stitching multiple videos together.

The 360fly camera which is already being used by TV stations in Australia, for live sports coverage, can be mounted on a variety of sports equipment from helmets to surfboards as well as to a tripod.

The cameras transfer 360-degree videos via Wi-Fi to a connected smartphone or tablet, whose 360fly app uploads them to YouTube, Facebook, Twitter and other social-media channels. On a tablet or phone touchscreen, users can move the video with a finger to view a scene from all angles. The video can also be viewed in one horizontal 360-degree spread.

The 360fly 4K camera is waterproof to 10 metres and offers a battery life of up to an hour and a half.

New features available in the 4K version include LIVIT live-streaming compatibility, front-facing camera mode, time-lapse video, GPS, telemetry-data capture, and expanded internal memory.

With LIVIT live streaming, users can live stream 360-degree content through the LIVIT mobile app. The front-facing camera mode, also called first-person point-of-view mode, captures a video or picture in traditional point-and-shoot style, recording videos and pictures with a 16:9 aspect ratio and 178- by 100-degree field of view.

With time-lapse video, users create a 360-degree time-lapse video by selecting 0.5-, 1-, 2-, 5-, 10-, 30- or 60-second shutter intervals.

The device captures telemetry information through its altimeter, accelerometer, and GPS sensor, which also tags locations. Users can track altitude and speed, and third-party applications can be used to overlay telemetry data onto 360-degree video content.

Internal memory goes to 64GB.

Also new is color-coded lighting around the OnePush control button and the bottom ring of the mounting dock for better visibility and mode recognition.

The new model is expected to sell for $799.