Forrester Research has announced the appointment of Peter Carr to the position of Country Manager for Australia and New Zealand.
His job will be to lead Forrester’s advisory and sales efforts in the ANZ markets as part of the company’s plans to increase its Oceania profile.
Of specific interest to the ANZ market this year, Forrester will release the next round of Asia Pacific Technographics research which will focus on the current and expected use of technology and technology governance in the Asia Pacific region, says a company statement.
“Australia and New Zealand are strategic regional markets to Forrester Asia Pacific’s growth strategy,” said Charles Chang, president, Forrester Asia Pacific. “We welcome an executive of Peter’s calibre. His extensive experience in the technology, research, and media industries as well as his interaction with government organisations makes him a strong addition to Forrester’s Asia Pacific management team.”
Prior to joining Forester Carr was a VP with META Group in the Middle East, stationed in Dubai. But over the past ten years Carr has held a range of senior management positions in technology-focused media and research conglomerates in Australia, New Zealand, Malaysia, Singapore, the Philippines, and the US. Prior to this, his previous roles included editorial and sales management positions with Time Warner and Pearson.
“I am a privileged participant in the next phase of Forrester’s growth in this part of the world,” said Carr. “Forrester is a respected and trusted advisor to global businesses. I look forward to increasing our presence in ANZ to benefit our current and new clients who rely on Forrester’s strategic help in understanding the impact of technology on business.”