Fuji Xerox And Iconiq Team Up For Retail Printing
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Fuji Xerox Printers has entered into a strategic partnership with West Australian company Iconiq, a provider of consumer messaging solutions for corporate retailers, to provide an Iconiq branded Managed Print Service (MPS) program to retailers.
Under this partnership, Iconiq will offer retailers its SignIQ in-store signage and labeling solution in conjunction with Fuji Xerox Printers PagePack MPS technology.


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Known as PageIQ, this customised MPS program provides customers with a fixed price per page cost model for printing in-house.  Customers are only charged a fixed cost per page, irrespective of how much toner or other consumables are used, making the cost of printing more predictable, visible to business owners and also easier to manage.

Tom Lewis, Marketing Manager of Fuji Xerox Printers said, “Our partnership with Iconiq means retailers can now enjoy the benefits of printing in-house with a Fuji Xerox printer at an affordable price.  Iconiq’s PageIQ provides business owners a competitive advantage as they do not have to worry about the capital investment associated with hardware purchases.  Retailers can now expand their printing fleet according to their business needs.”

Michael Ursino, Director of Iconiq said, “We partnered with Fuji Xerox Printers after a detailed consultative process where we worked together to develop a unique solution for the retail industry.  Iconiq chose Fuji Xerox Printers as they offer a full range of business-grade devices that produce high quality in-store signage and materials very quickly.”

 

Iconiq’s customers include Woolworths, Terry White Chemists, bottle shop chains – Celebrations and Bottle O, portofolio that Ursino is keen to expand.

He notes that this solution is all about is all about “helping retailers become cost-effective and will allow them to have total control of both quality and cost of their printing”.

Ursino added, “Having access to colour laser printers means retailers have total control over the speed and quality of print jobs.  While these have traditionally been the major drawbacks of colour printing in-house, the Iconiq PageIQ program addresses these issues while also offering many other solutions.”

In terms why Iconiq chose Fuji Xerox, Ursino was complimentary. “We found that Fuji Xerox was the only company that was able to provide an end to end solution. We have worked with other printing solution providers, but none were able to match what Fuji Xerox can offer”, noted Ursino.

And Fuji Xerox’s Lewis pointed out that, “What we are providing is a wholesale program for resale. This is a bundled solution for the reseller and the retailer will be charged directly by Iconiq on the basis of page counts”.