Google Stimulates Small Businesses
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Google is giving small and medium enterprises a free $75 search marketing campaign as part of its business stimulus offer.

The company hopes that through its stimulus offer, SMBs would reach new customers and drive sales in tough times.

Google Australia’s Head of Online, Julian Persaud said: “At Google, we want to help propel the Australian digital economy. The Internet drives efficiencies and opens new markets. Encouraging more Australian businesses to connect with customers online is a major part of that vision.”

According to the company, both online and “bricks-and-mortar” businesses will benefit from the stimulus offer as research shows that many Australians are doing their research online and then heading in-store to buy. Monash’s Australian Centre for Retail Studies has found that 50 percent of Australian shoppers research their retail purchases online before they get to the store to buy.

 

Search marketing has also become increasingly popular in Australia over the past 12 months, with thousands of businesses embracing the benefits of measurable, cost-effective and targeted advertising programs such as Google AdWords.

Business owners who have not yet tried AdWords can take advantage of Google’s $75 stimulus offer before 30 June 2009 at google.com.au/stimulus.

While this stimulus offer is for businesses that are new to Google AdWords, Google is also offering existing advertisers two special master classes help them improve the performance of their search marketing campaigns.

A select number of existing advertisers that attend the seminars will receive a free, tailored campaign “optimisation” from a Google expert to drive better results and increased sales.