Retailer Harris Scarfe and the Australian Competition and Consumer Commission (ACCC) are in court the today over allegations that Harris Scarfe has misled consumers with its advertising.
A directions hearing takes place in front of Justice Mansfield today in the Adelaide Federal Court.
The ACCC declares that Harris Scarfe has contravened sections 52 and 53(e) of the Trade Practices Act by promoting a storewide sale which was not storewide.
In October 2006 the electronics retailer instituted a television campaign in Victoria which claimed a ‘20%-60% OFF STOREWIDE’ sale and distributed catalogues in South Australia, Victoria and Tasmania to promote the sale.
According to the ACCC, the electronics retailer engaged in misleading conduct in promoting a storewide sale when it was offering neither a discount of all goods in the stores nor a minimum of 20 per cent of all goods in the stores.
Further, the ACCC also alleged that the distributed catalogues included photographic images of various products under banners stating a specific discount when some of those goods were not discounted by the percentage that appeared alongside them.
The ACCC is therefore seeking injunctions, corrective advertising, a review and revision of Harris Scarfe’s internal business operations, and maintenance of Harris Scarfe’s compliance program along with costs.