Specialist IT retailer, Harris Technology, is now stocking high-end Billion ADSL2+ routers and security routers through its nine shopfronts and online store, gaining the Billion brand access to the retailer’s SMB market.
Billion’s distributor, PC Range, which also sells Minitar wireless networking devices, is looking to expand into the fruitful SMB market with both its products. Harris Technology decided to sell the routers due to popular demand, and views Harris Technology as the ideal outlet for this purpose.
“During the past four years, Billion has established itself as the broadband router of choice for the technically literate end of the market,” said PC Range managing director, Raaj Menon.
“Harris Technology will assist us to introduce the Billion brand into the small to medium business sector where the Billion hallmarks of flexibility and reliability can deliver real value. It also offers a lot of opportunity for Billion’s recently introduced range of security routers.”
According to Harris Technology’s buyer for servers, networking and storage, Calum Mackenzie, the retailer took on the Billion brand due to popular demand.
“We’ve had people walk into our Business Centres specifically asking if we sell Billion,” he said.
“There are many customers who do a lot of research on the web and make their purchasing decision before they walk into a store. For our customers who have requested the product, we are now able to provide them with what they’ve been asking for.
“Billion is a specialist supplier in the market that fits well with our tech-savvy customers. As we primarily sell to small and medium businesses, our customers tend to look for more fully-featured products.”