Harvey Norman Cuts Exclusive Deal With OZ Distributor
Harvey Norman who this week moved to exclusively distribute Monster and Solo 3DR drones has teamed up with Kaiser Baas to exclusively distribute their products.
The deal will see Harvey Norman Ireland partnering with the Australian distributor of drones and Hoverboards to sell their products exclusively in Ireland.
The deal was cut after Harvey Norman first ranged the Kaiser Baas products back in December 2015.
“We were ecstatic with the GFK numbers, we got a 78% sell through in the action camera category in the first month of trade. We now look forward to continuum our strong partnership with Kaiser Baas across their full range of products. ” said Joe Duigan General Manager Harvey Norman Ireland
Neil Kaberry Global Sales Director, Kaiser Baas said “We now have a great range of products that are selling well in retail stores both in Australia and Europe where we are witnessing significant growth”. Kaberry, who moved to live in London last month so that he better manage their expansion said that the Company has several new products coming that he was confident would grow the Companies revenues in 2016″.
“We see adventure technology as a growth category and the new drones and action cameras that we are launching we believe will generate enormous consumer appeal”.
“Kaiser Baas have proven to be a solid brand in our stores and with the exclusivity of Kaiser Baas product range into our stores throughout Ireland, we believe the strategic partnership between both businesses will drive adventure technology as a prominent category for Harvey Norman.” Adam Lester Product and Marketing Manager at Harvey Norman Ireland said.