Hitachi Drive Syncs With Online Content
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Hitachi has today launched its new line of external hard drive that not only backs up data, but is also able to automatically organise content stored on the network and online.

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According to Hitachi, the LifeStudio family automatically pulls in, organises and protects stored digital content – photos, videos, music and documents – and unifies it with online content from social networks such as Facebook and photo sites such as Flickr and Picasa Web Albums. The digital content will then be laid out in chronological order on a ‘3D’ visual wall.

Consumers will also receive both local and cloud backup within one single application, making it easy to view, download, and share protected cloud content from any web browser, anywhere.

The Hitachi Backup offers default options that cover virtually every Mac or PC users’ backup needs. When using Hitachi’s cloud service, all content is stored in its natural format, so files are protected and easy to view, download and share from any web browser, anywhere, even from an iPhone and iPad.

Every customer receives 3GB of online storage for free and for more storage there is an option to upgrade to 250GB for only US$49 per year, which includes multiple computer protection.


In addition, the LifeStudio Plus family also comes with an integrated 4GB USB key, allowing a user to remove the key and take what they need. On return, the key docks on the drive to automatically sync everything back together.

Hitachi’s Vice President for Asia Pacific, Robert Chu said, “Our LifeStudio drive starts where others stop. These drives aren’t just about interfaces and capacity, or backup. While these elements are important in an external storage solution, the value comes in creating lifestyle solutions that become part of the way we organise and relive digital memories.”

“Our LifeStudio solution connects consumers to their online and local content in a more intimate way than ever before. For the first time, consumers truly have an integrated experience – one solution to find, view, protect and relive their digital memories. This is a huge milestone for our category,” concluded Chu.

Hitachi LifeStudio external drives will be available exclusively at JB Hi-Fi at the end of this month.

LifeStudio Mobile: $119 (320GB); $149 (500GB)
LifeStudio Mobile Plus: $149 (320GB); $179 (500GB)
LifeStudio Desk: $159 (1TB); $249 (2TB)
LifeStudio Desk Plus: $189 (1TB); $279.99 (2TB)