Howorth Out of MD Role at Howorth
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Industry PR outfit Howorth Communications is undergoing a management change amid rumours business is not so good.

Howorth Communications, part of the Ogilvy PR Worldwide Company, has announced that Mike Howorth, will step down as Managing Director to take up the role of Chairman leaving the day to day running of the company to joint MDs, Kieran Moore and Graham White.

Mike Howorth, husband of Howorth founder Vikki Howorth has been managing director of the company for the last seven years during which time the company was sold to Ogilvy PR Worldwide.

But industry rumours are that the company is struggling to make a profit. With the announcement coming so soon after the company lost its account with founding client Dimension Data (formerly ComTech) it looks likely a new broom was required to get the consultancy back on track.

The company said in a statement that Mike Howorth will “continue to play an active and strategic role in advising and mentoring” the two new MDs, looking for new growth areas and “working with technology industry leaders to identify future communications challenges”.

New Managing Directors, Kieran Moore and Graham White will device the work up their responsibilities so that Moore will focus on client services and marketing while White will look after finance and operations.

Howorth Communications is one of Australia’s longest surviving communications consultancies and has a staff of 36 which cover a range of high-profile accounts including Microsoft, Toshiba, Lexmark, Bang & Olufsen, NCR, Alcatel, and AMD.