Hewlett-Packard has made a big call in claiming its most recent printers produce up to twice as many prints from the same amount of ink as competitive brands.
It founds the claim on research conducted by independent third party, SpencerLab Digital Colour Laboratory – the rigorous and thorough testing procedures of which were explained by David Spencer to the media today.
Hewlett-Packard’s John Solomon said “It’s not often our company takes on a controversial topic because you get targeted when you come out and talk about such things, but we believe we have a very good story to tell. We believe that consumers need to better understand printing costs and we take this very seriously.
“The cost of printing needs to be based on real-life situations and determining costs includes the price of cartridges, but isn’t limited to that cost. Customers need to be aware of variables. We would like our customers to examine page yield and consider reliability and efficiency. We have a responsibility to our consumer to enable them to make an informed buying decision and wish to provide them the tools to do so.”
Hewlett-Packard’s Christoph Schell said “We should always ask ourselves what the running cost of a printer is. It is not the sum of the purchasing price of the printer, ink and paper, but the printing efficiency.
Much like the car industry, printer brands use different technologies. We are here to present to you the most efficient printing system on the market.”
HP says its latest printers achieve printing efficiency by flushing air from the print head and recirculating this ink back into the system for printing use. It says its wiper blade technology helps clean print nozzles without the need for flushing the print head with ink.
HP said most ink cartridges waste up to around 50 percent of their ink capacity on cleaning, servicing and changing – whereas its new range of systems in comparison wastes around 25 percent. “What many consumers do not know is that all inkjet printers are designed to periodically clean and maintain themselves,” it said. “This is to ensure consistent print quality and reliability. SpencerLab research has proven that other printing vendors use larger amounts of ink to flush (clean) the system, which wastes valuable ink that could be used for printing.
“The research found that customers, when printing intermittently on HP printing solutions, had the highest average printing efficiency, giving end-users up to twice as many prints from the same amount of ink as competitive brands.”
“HP printing technology was the most efficient we tested,” said SpencerLab’s David Spencer.
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