IDC: What Products Will be Best Sellers this Christmas?
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IDC has released their latest Digital Home research report titled “Australia Digital Home Consumer Trends and Attitudes: What’s in Store for Christmas?”

This report reveals that high-definition televisions (HDTVs), portable MP3 players and the Sony PSP will be the most hyped video, audio and gaming technologies this holiday season, with the highest number of survey respondents indicating purchase intentions for these devices.

According to the research firm Sony is the preferred brand for most digital devices, except for digital set-top boxes and portable MP3 players, where Panasonic and Apple are the preferred choices.
Of the 75% of those surveyed, respondents indicated Sony HDTVs was the brand name they were considering purchasing. However, final purchasing decisions made by consumers could be very different from the buying intentions indicated, as actual market share for plasma and LCD TVs looks very different. In 2004, LG was the clear market leader in the plasma and LCD TV market.
According to Sophie Lo, Research Analyst, Consumer Digital Markets, IDC Australia, IDC believes service providers with a device/service integration model that ties content with digital devices have an edge.

 “Pay TV services have a monthly billing relationship with consumers and they can decrease or eliminate the acquisition costs by bundling their services and devices together,” said Lo.

IDC conducted random-digit-dialing telephone interviews with 825 Australian households in September 2005, and responses were sourced from those responsible for establishing and/or using consumer electronics and/or PCs in a traditional home.