Web DevelopmentEmerson Network Power has appointed LAN Systems as a national distribution partner with a view to more SMB sales.
Emerson, a leading uninterruptible power supply and environmental control and monitoring vendors, is the name behind the Liebert brand, the company says it chose LAN Systems as its national distributor because of the synergies in focus and market segments.
A key factor in the decision would have been LAN Systems’ relationship with Cisco with all three having an eye on the emerging VoIP and convergence markets.
Peter Spiteri, marketing manager of Emerson, said, “We’ve reached the stage in our channel business where we’re ready to push on to the next level of market penetration with Liebert, and LAN Systems gives us the ideal platform to do so.
“LAN Systems represents a number of industry leaders, like Cisco, with which we have strong technology relationships, especially in the provision of power protection for growth markets like IP telephony and Power Over Ethernet. This was a major factor for us in choosing them as our national distributor.”
Wendy O’Keeffe, general manager of LAN Systems, said, “This partnership reinforces LAN Systems’ commitment to bringing resellers best-of-breed technologies and further strengthens our vendor portfolio as Emerson’s offering strengthens our focus on providing complementary convergence, security, networking and storage technologies to the channel.
O’Keeffe also said something about “attractive reseller margins” and the SMB UPS market.