The market for single-function laser printers has made a strong recovery since this time last year, says IT researcher, IDC.
The biggest seller in Q3 was Brother, followed closely by HP, with Samsung, Fuji Xerox and various other vendors trailing behind. Brother won the GfK No.1 Brand Award for Single Function Printers in 2009 for topping unit sales throughout the year.
Price revisions by some vendors as well as the introduction of new entry-level models by the likes of Samsung and HP contributed to growth in the consumer electronics market, while Fuji Xerox’s pinpointing of the small to medium business market also increased retail growth.
“2010 was all about recovery. Price revisions and aggressive promotions were part of the strategy for some to grow market share,” said Yee-Kuan Lau, hardcopy peripherals analyst for IDC Australia.
“What’s apparent is that smaller footprint, cost savings and ease-of-use were some of the common messaging across the new models.”
IDC remain ‘cautiously optimistic’ over retail sales of entry level laser printers over the holiday period in light of recent interest rate rises and slow October sales.