LG OZ Appoints New Marketing Director
EXCLUSIVE: LG Australia has appointed a former Electrolux and Johnson and Johnson marketing executive as their new Marketing Director to replace the dumped David Brand.
Nick Gibson, who quit Electrolux in March 2009 to start NP Gibson Consulting was prior to that, the Vice President Product Development Asia Pacific for Fabric Care, and Marketing Director Electrolux Australia. He worked there between June 2005 and March 2009.
Prior to that he was Marketing Director at Johnson & Johnson Pacific where he worked for five years.
The appointment follows a major shake up at LG Australia who is still facing a multimillion dollar fine following false marketing claims that were exposed by Choice Australia.
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|Nick Gibson Centre at Electrolux function.|
Currently under investigation by the Australian Competition and Consumer Commission, LG Australia is facing further fines for misleading consumers after consumer watchdog Choice claimed that LG Electronics haD duped consumers by using an illegal device within some fridges to make them appear more energy efficient.
Earlier this year Choice, said that they had recently discovered a banned circumvention device within two LG fridges which overestimates the energy efficiency of the product. Choice reported the problem to the Australian Competition and Consumer Commission.
Shortly afterwards LG Electronics in Korea moved to restructure their Australian operation.
During the past six months LG Australia has dumped several senior executives including the marketing manager of Audio Visual Consumer Products, the Marketing Manager of their mobile Division the overall Marketing Manager of LG Australia David Brand.
Also dumped was the company’s Australian Managing Director, Daniel Shin. He was replaced by William Cho who previously was Managing Director of LG Canada.
According to Brad Reed, a former Nokia Executive who was recently appointed Marketing Manager of Mobile at LG Australia, the company is set to invest significantly in marketing. “The primary objective is to get LG Australia to #1 in the consumer electronics market” said Reed last night when launch two new LG Android phones into the Australian Smartphone market.