Marketing Management Shake Up At Samsung OZ
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Samsung Australia who last week parted Company with their inhouse PR manager, has announced a major restructure of their marketing communications team as the Company grapples with mixed market conditions spanning TV, IT appliances and in the communications market where the the Company is fighting a head on battle with Apple.

After only 16 months Samsung has parted Company with Jon Manning who was hired back in April 2010 to take on the role of public relations manager at the Korean Company.

 Manning who had worked on the Sony account at Hausmann Communications, has returned to work for Open Haus a division of Hausmann. 

Samsung has also appointed  two new Marketing Communications Managers – Silvia Scholle for Telecommunications and Sia Andreatidis for Home Appliances.

Scholle joins Samsung from Bayer Australia where she held the role of Senior Brand Manager, responsible for implementing strategic marketing and advertising campaigns for a range of brands including leading petcare range, Advantage Family. Prior to Bayer, Scholle was a Brand Manager at Colgate Palmolive working on oral and personal care brands.

Andreatidis joins Samsung following six years at Nestl_, with the last year and a half in the position of Senior Brand Manager for NESTLE MILO. During her time with Nestl_, Andreatidis also held the Senior Brand Manager position for NESCAFE Gold, and Brand Manager roles across the UNCLE TOBYS Nutritional Snacks brands.

 Lambro Skropidis, Head of Marketing at Samsung Electronics Australia told ChannelNews that the Company is looking to beef up their marketing because they are confident that several new products the Company is planning to launch will have wide appeal in the Australian market.

In her role, Andreatidis will be responsible for the suite of home appliances Samsung offers, including refrigeration, floorcare, laundry, cooking and air conditioning.
Scholle will manage Samsung’s portfolio of mobile devices including smartphones and tablets. Samsung’s GALAXY range of smartphones have played an integral role in the growing success of the Android operating system in Australia, now accounting for 50% of the local smartphone market.