CNN are to buy nerd paradise Mashable for $200m, according to reports.

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Pretty boy Cashmore could be coining a lot more cash in the near future.

The US social media blog set up by the man, once branded “world’s sexiest geek,” 26-year old Scottish native, Pete Cashmore, from his Aberdeenshire bedroom aged 19.

Cashmore set up the site as a means to escape his studies and his creation has now offices in New York and is a respected authority on all things tech and social media including Facebook and Twitter.

A CNN spokesperson refused to respond to the reports but rumour is they offered $200 million for the tech site.

“We do not engage in speculation about our business and we aren’t commenting on these reports.”

Industry sources believe a deal could be announced later this week or early next week.

This marks Time Warner owned CNN’s latest bid to become part of the Internet media wave. 

The deal would also make Cashmore part of the dotcom millionaires club joining the likes of Mark Zuckerberg and Chad Hurley, who set up You Tube, which Google later bought.