The US Media has slam dunked Microsoft for failing to show up at this year’s CEDIA Expo in the US. They say that Microsoft should be ashamed.
The editor of leading US Magazine Digital Connect has slammed Microsoft over there failure to show up at the big US Cedia Expo. in an editorial Jeff OHair Editor Digital Connect wrote that one of the biggest trends at this month’s CEDIA Expo is the amount of interest circulating around Microsoft’s Media Center OS and the various systems and servers it runs for the home and SOHO networks. One of the biggest disappointments at the show is Microsoft’s absence.
Microsoft should be ashamed for snubbing the thousands of CEDIA members who are hungry for firsthand information about the OS and demonstrations of how it integrates with other products. The company should be embarrassed for failing to support its third-party partners that have invested the time and money it takes to create and exhibit new products. Microsoft offered no excuse. Call it hubris. Call it arrogance. Call it stupidity.
We probably shouldn’t expect anything more from a company that knows it’s powerful enough to grab a large chunk of a market once it’s ready to flex its marketing muscle. Since the OS launched several years ago, Microsoft has invested next to nothing to market Media Center to its channels and end users. It’s time for the company to start flexing and share some of its strengths with digital integrators and custom system builders that have invested or are ready to invest in the product. There’s no better place to begin than CEDIA Expo.
The Custom Electronics Design and Installation Association has more than 3,000 members. Stability, security and margin issues surrounding PC-related technologies have caused many of the members to shy away from introducing those technologies to their clients’ networks. But product improvements and customer demand for cost-effective home entertainment, control, automation and IP-based security solutions have caused many of them to take another look at the technologies and slowly add them to their offerings. Most of those products, including Media Center, have a long way to go. But customer and market demands have caused many digital integrators to invest the time and money it takes to optimize the technologies until better versions hit the market.
An open dialogue between Microsoft and its existing and potential integrators will speed the development of those improvements. But it can’t happen when Microsoft is absent.
|Jeff OHair Editor Digital Connect|