Mobile Gaming Strengthened With Acquisition
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Mobile games company, End2End, has ramped up its position in the mobile data services marketplace with the acquisition of Terraplay, a leading provider of connected gaming solutions for games publishers enabling them to tie their offerings to global gaming communities.

California-based End2End is responsible for such services as Vodafone’s UK Live! Games portal and has been providing solutions for Microsoft, Bokia, Orange, 3, 02 and T-Mobile since 2001. Its content partners include EA Games and Gameloft.

Terraplay is a leading innovator developing solutions which allow operators and games publishers to connect their games to mobile gaming communities, such as on mobile phones. The company’s technology allows multiplayer functionality and in-game advertising.

The acquisition of Terraplay will see End2End become a world-leading mobile gaming specialist, with a wealth of experience in delivering outsourced solutions for mobile data, according to End2End.

 

“We expect connected gaming to be major factor in the dramatic growth of the mobile gaming market and Terraplay are the best in the business. Connected gaming can transform the experience for the gamer, with features such as multiplayer, competitions and buddy lists, but it can also have a major impact on operators, creating opportunities for flexible business models such as pay-per-play, rental and advertising,” said End2End managing director, Bernadette Lyons.

The mobile gaming market is expected to grow from $3 billion at the end of 2006 to $17.5 billion by the end of 2011, according to End2End.

“As advancements in technology create an influx of new handsets with improved game graphics and functionality, connected gaming is expected to play a major part as the market grows,” the company said.