New Vodafone Branded Smartphone
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Vodafone has launched its first ‘own label’ smartphone in Australia, which marks the start of a range of budget-end Vodafone branded products to come in future.

The new smartphone (Vodafone 1210) provides the standard functionality of mobile email, data applications, voice services and 3G connectivity. It comes with 64 MB of memory, supports Micro SD cards and runs Windows Mobile 5.0.

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It also comes with an installed media player and memory card able to hold 1GB of music and videos, as well as stereo headphones. With a  price tag of $399, Vodafone says it offers similar features to branded smartphones, but at a much lower price-point.

Vodafone’s Edward Goff said, “We felt there was a gap in the market that we could satisfy with the Vodafone 1210.  We’ve been able to exploit our global buying power to bring economies of scale to Australian customers and deliver the most functional smartphone at the most competitive price.”

Windows Mobile Email from Vodafone easily integrates with customers’ Microsoft Exchange 2003 and 2007 Server software, the company says. The carrier will be offering different data bundles and voice caps for business use in addition to its current range of Business Caps. Windows Mobile Email ‘bolt-ons’ for use with the smartphone will be priced at $29.95 per month, for 100MB of data and 500 emails or $49.95 for 300MB and 1500 emails.