The former News Limited marketing director, Scott Johnson, will head up M.Net’s local push into the mobile advertising and content service provider space
With the advanced mobile marketing services space set to reach $250-300 million in Australia alone by 2010, M.Net is set to ramp up its delivery of telco systems integration, content and market research.
M.Net provides services to the Yahoo!7 group, including Seven Network and Pacific Publications, Austereo, and Telstra. This includes SMS competitions and advertising promotions for programmes such as Seven’s Dancing with the Stars and It Takes Two, as well as providing infrastructure, content and market research for Telstra’s Caller Tones ringback service.
As News marketing director, Johnson was closely involved with news.com.au, FoxSports, Carsguide, and Careerone, also launching the News Digital Media and Truelocal brands.
Prior to this, he held a variety of senior marketing management roles with Singtel Optus, launching key products in the TV, broadband content and corporate divisions.