Symantec subsidiary Norton has dumped PR agency Text 100, which has handled the PC security outfit’s publicity needs since 2007. The PR Company is also facing the loss or a major downsizing of the Cisco consumer electronics account which it won 18 months ago after Cisco axed the entire Flip Camera division.
A statement e-mailed to media late yesterday by Natalie Connor, PR senior manager at Norton, said: “The decision to end the partnership with Text 100 is in line with the changing business and communication requirements.”
She thanked Text 100 for its “valuable partnership and continued support in building the Norton brand in Australia.
The e-mail said Symantec’s consumer team will “continue to source for a new communications partner in Australia and will make a formal announcement in due course”. In the meantime, Norton’s PR activity will be conducted in-house.
Parent Symantec uses a different agency, Max Australia.