Online Ads Get Own Org
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Major online publishers unite to form Australian chapter of Interactive Advertising Bureau in push for greater share of ad spend.

Announced prior to last night’s Internet Awards in Sydney, the new organisationwill take funding from the six major online publishers and use it to “promote and further develop the Interactive Advertising and Marketing Industry in Australia and increase the share of advertising and marketing dollars that Interactive Media captures in the marketplace”.

Last year spending on interactive advertising in the Australian market increased by 63 per cent.

Fairfax Digital, Google, News Interactive, ninemsn, Sensis, and Yahoo! will put up the dollars while the Australian Interactive Media Industry Association (AIMIA) will provide management of the new body.

Yahoo! ANZ Managing Director Clifford Rosenberg will be inaugural IAB Chair, while former National Director of Carat Interactive Patty Keegan will be installed as Manager of IAB.

Membership IAB will be closed to all but the founding publishers until April next year, when Associate and Affiliate memberships will be made available for technology and service providers as well as other organisations from related industries.

Rosenberg said: “We are delighted to launch IAB Australia. Our first priorities are to work with the industry to introduce IAB International Standards and guidelines, ensure the timeliness and transparency of industry data, and promote the use of standard definitions and terminology across the advertising industry.”

“We are Delighted to welcome into the IAB fold our colleagues in Australia,” said Greg Stuart, president & CEO of the IAB (U.S.). “This new international chapter allows the opportunity to develop measurement standards that travel across borders, as well as provide an open dialogue among global marketers, publishers, and agencies to creatively and effectively build this new medium.”

http://www.iab.net/