OZ First To Get Win 10 Multimillion Dollar Marketing Campaign Planned
Australia and New Zealand will be the first Countries in the world to get Windows 10 with several PC manufacturers vying to be the first to deliver a new generation of PC’s running the Microsoft OS.
Internal Microsoft emails seen by ChannelNews reveal that the Microsoft Corporation is set to use funds originally allocated for Europe to mount a major TV, digital and social marketing campaign in Australia.
The OS which is set to be rolled out from July 29h in Australia will initially be automatically downloaded to PC’s running Windows 8.
Dell has already started accepting preorders for specific products that will Windows 10 on its web store.
With the upcoming launch of Microsoft’s Windows 10 on July 29, Dell claim that they will ship the preorders on the same day.
At the same time Windows 8 users in Australia have already been prompted as to whether they want to get the download installed on their PC.
If you’re using a PC with Windows 7, 8, 8.1, or RT, Windows 10 is free, however if you want to run new applications or services the chances are that you are going to get prompted to pay a monthly subscription fee to get the expanded capability.
If you’re running a device operating on a pirated, or non-genuine, version of Windows, Microsoft is planning a “very attractive” upgrade offer.
While there was some confusion over Microsoft giving away Windows 10 to pirates, the software giant is now being clear about its free upgrade plans for Windows 10.
We already know that Windows 7 and Windows 8.1 users will get Windows 10 as a free upgrade (providing you install within a year of July 29th).
Now Microsoft is introducing a new way for anyone to get Windows 10 free of charge.
If you install the latest Windows 10 preview (build 10130) on a machine and use a Microsoft Account that’s registered for the Windows Insider program then you’ll get the final version of Windows 10 free.
Windows 10 will stay genuine, so you can clean install the preview right now and simply upgrade to the final bits for no charge.
This will deliver millions of email addresses for Microsoft who are looking to on sell additional services to users who run the free version of Windows 10.
Microsoft’s Gabe Aul confirmed this method on Twitter yesterday as part of a new blog post detailing some new changes to the way the company tests Windows 10.
“As long as you are running an Insider Preview build and connected with the MSA (Microsoft Account) you used to register, you will receive the Windows 10 final release build and remain activated,” says Aul. Microsoft will soon require testers to use a Microsoft Account to receive updated builds, and even when Windows 10 is finalized testers can opt-in and keep receiving future test versions in the coming months.
So if you’re running Windows XP or Windows Vista and you’re looking to get a free copy of Windows 10, simply install the preview now and you’ll get the final copy free once it’s ready on July 29th.