Panasonic To Provide Business Solutions
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Both Mitsubishi Electric and NEC have recently announced they are repositioning their Australian businesses to concentrate primarily on the pro AV and commercial markets, and it seems Panasonic is now joining them with its foray into the commercial IP space.

Several major CE companies have said in recent times they are finding margin erosion within the retail space is impacting their businesses, with many such as Panasonic now branching into commercially focused telephone systems, retail display and point-of-sale solutions.

Steve Rust, Panasonic Australia Managing Director, said the business sees big opportunities within the commercial space: “We see a number of market opportunities in the commercial world [and] have several products in this space, particularly within our commercial display solutions”.

Rust said that via its distribution partners, Panasonic would be selling into organisations providing content for the retail, education and defence marketplaces.

“A lot of new applications are coming to market, and we have the solutions to deliver a great deal of content into these,” he said, also indicating it would be “expanding [its] presence within the ‘pure IP’ market (VoIP)”.

“We are also now offering hybrid systems that allow users to deliver traditional services, integrated with IP telephony.”

Panasonic Australia is also set to officially announce its new business unit, the Communications Product Group.

Headed up by Director Brett McInnes, the CPG is dedicated to telephony solutions geared specifically toward business users. It has apparently experienced considerable success in a relatively short space of time, though a Panasonic spokesperson was reluctant to provide further details before the official announcement to be made within the next fortnight.