Parallels Expands With Simms Partnership Deal
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In a bid to expand its coverage in Australia and New Zealand, Parallels, a specialist in Cloud services and automation software, has signed a strategic partnership with Simms International which supplies IT products and services to corporate resellers, system integrators and retail markets in the region.

Parallels, which enables the use of Windows on Macs, opened up for business in Australia and New Zealand in August last year. Its deal with Simms will see the company distribute Parallels’ Desktop 6 for Mac and Parallels Desktop 6 Switch to Mac software to its extensive network of Apple Resellers and select retail outlets throughout ANZ.

The move will also allow Parallels to tap into Simms International’s channel and retail relationships, which Simms has built up since 1995 within Australia, and in New Zealand since the beginning of last year.
“Australia and New Zealand are very important and strategic markets for Parallels.  We are excited to partner with Simms because it is a fresh, dynamic company with the broadest set of channel and retail relationships that will feed the growing demand for our Parallels Desktop 6 for Mac products,” said John Eng, Vice President for Marketing and Alliances for Parallels Asia Pacific. 

“This partnership reflects Parallels commitment to our customers in Australia and New Zealand to deliver the best desktop virtualization products and is a strategic part of our desire to expand our Cloud enablement software business in this region.”

Simms International’s Managing Director, Danny Moore, said: “Establishing a relationship with Parallels extends our software offering and opens up some very interesting opportunities around cloud computing.”


Parallels Desktop 6 for Mac is said to be the fastest, smartest and most powerful version yet of the number one selling software for running Windows and Mac applications side-by-side on a Mac without rebooting, and with no compromise in performance.  It also enables remote access of Windows programs from an iPad, iPhone and iPod Touch with Parallels Mobile. Users are also able to utilise the look and feel of Mac OS while making Windows invisible an still accessing its applications.